Community / Women-only gatherings
Her Circle.
A welcoming community website for real-life friendship and women-only gatherings.
Community website conceptA CLOSER LOOK
On a laptop. On a phone.
Real screenshots of the published website at laptop and phone sizes. Labels show the original image dimensions. Select a screenshot to view it at full size.
Homepage
Community gatherings
Joining and guidelines
01 / BRANDING
The look & feel.
A warm, welcoming identity for women meeting through shared activities. Wine and soft pink frame the photography, while serif headings and readable supporting text balance personality with clear plans.
Self-initiated portfolio concept.
02 / COLOUR THEME
A palette with purpose.
Cream
#FFFCF7
Wine
#702646
Pink
#F4E7E9
Green
#244B42
Colours taken from the website’s styles.
03 / TYPOGRAPHY
Character & clarity.
Her Circle
Aa Bb Cc · 0123456789
Simple, readable supporting text gives the name room to stand out.
The website uses Playfair Display with DM Sans.
04 / LOGO APPROACHES
One identity.
Different settings.
Wordmark studies adapted from the website identity for light and dark backgrounds, shown in the brand’s heading typography.