Lifestyle / E-commerce
Nisma.
A considered storefront for everyday essentials.
E-commerce conceptA CLOSER LOOK
On a laptop. On a phone.
Real screenshots of the published website at laptop and phone sizes. Labels show the original image dimensions. Select a screenshot to view it at full size.
Homepage
Shop catalogue
Collections
01 / BRANDING
The look & feel.
A quiet lifestyle storefront identity. Olive tones and warm paper backgrounds keep the varied catalogue visually consistent.
Self-initiated portfolio concept.
02 / COLOUR THEME
A palette with purpose.
Paper
#FAF8F3
Forest
#263C30
Sage
#E8EDE3
Olive
#334B3E
Colours taken from the website’s styles.
03 / TYPOGRAPHY
Character & clarity.
Nisma
Aa Bb Cc · 0123456789
Simple, readable supporting text gives the name room to stand out.
The website uses Georgia with System sans-serif.
04 / LOGO APPROACHES
One identity.
Different settings.
Wordmark studies adapted from the website identity for light and dark backgrounds, shown in the brand’s heading typography.