Fashion / Secondhand
Second Story.
A photo-led thrift store website that connects buying, selling and responsible shopping.
Thrift store website conceptA CLOSER LOOK
On a laptop. On a phone.
Real screenshots of the published website at laptop and phone sizes. Labels show the original image dimensions. Select a screenshot to view it at full size.
Homepage
The collection
Selling and home valuations
01 / BRANDING
The look & feel.
An editorial identity for secondhand fashion. Burgundy and paper tones frame the photography, with a warm yellow accent for small moments of emphasis.
Self-initiated portfolio concept.
02 / COLOUR THEME
A palette with purpose.
Paper
#F8F4EB
Burgundy
#642B38
Ink
#292B24
Yellow
#E8C660
Colours taken from the website’s styles.
03 / TYPOGRAPHY
Character & clarity.
second story
Aa Bb Cc · 0123456789
Simple, readable supporting text gives the name room to stand out.
The website uses Playfair Display with DM Sans.
04 / LOGO APPROACHES
One identity.
Different settings.
Wordmark studies adapted from the website identity for light and dark backgrounds, shown in the brand’s heading typography.