Artisans / Community market
Loom & Kiln.
A photo-led website for a Saturday artisan marketplace in Discovery Gardens, Dubai.
Artisan marketplace website conceptA CLOSER LOOK
On a laptop. On a phone.
Real screenshots of the published website at laptop and phone sizes. Labels show the original image dimensions. Select a screenshot to view it at full size.
Homepage
Artisan collection
Maker studios
01 / BRANDING
The look & feel.
A warm editorial identity for an artisan marketplace. A serif wordmark, terracotta details and cream backgrounds echo natural craft materials. Floating photographs connect the identity to the handmade pieces.
Self-initiated portfolio concept.
02 / COLOUR THEME
A palette with purpose.
Cream
#FAF7EF
Terracotta
#BA592C
Ink
#292620
White
#FFFFFF
Colours taken from the website’s styles.
03 / TYPOGRAPHY
Character & clarity.
loom & kiln
Aa Bb Cc · 0123456789
Simple, readable supporting text gives the name room to stand out.
The website uses Libre Caslon Display with Arial.
04 / LOGO APPROACHES
One identity.
Different settings.
Wordmark studies adapted from the website identity for light and dark backgrounds, shown in the brand’s heading typography.